Thinking properly about the business model of my business is very difficult and requires a lot of creativity, but it’s relatively easy to determine if my Biz model makes sense and looks attractive from the outside.
- Study finance very little to learn the concepts of income statement and statement of financial position.
No matter how little you understand, you can study quickly enough in a week. - Combining the two, I summarize the amount of investment I consume (the investment here does not refer to the capital investment that has entered my company, but refers to the money I put into facilities, facilities, inventory, accounts, etc. to do business) and the income statement. It is called Free Cash Flow, and most startups have a simple business structure, so it can be made in just a day or two after the first business is completed.
- For this year’s business, the next year’s business is organized on a monthly basis, and the next year’s half-yearly FCF is organized on a quarterly basis. The important thing here is to write down the sales and cost by the product/service group you think of. The cost is also as small as I think. If you believe the product is attractive as 10 million won if you spend the marketing cost this quarter, sales will increase by 1 billion won in the next quarter, that’s how it is expressed.
- For benchmarking, the financial statements of the role model company for my business, the competitors I think of, and potential competitors are obtained. The long-term financial statements of their start-up are obtained and the data are organized in FCF format. (In Korea, thankfully, if it becomes a little small, the financial statements come up to Dart. Early start-up data may be difficult to obtain, but if you look back, it is often up from quite early on.)
- Their sales growth rate, cost growth rate, and growth rate by major cost items are calculated. Additionally, each item’s share of sales is calculated. For instance, 10% of sales are advertising costs if sales are 10 billion won and advertising costs are 10 billion.
- For their growth rate and ratio to sales, I compare the sales growth rate of my business and the ratio of cost/cost items to sales.
- If their growth rate is very high compared to their growth rate, or if their cost or major cost items have a significantly lower proportion to sales, it means that I am far better at something than them, or that my business’s Biz model doesn’t make sense. For example, if my benchmarking company spends 10% of its initial sales per year on advertising, while I plan to grow 50% by spending only 1% on advertising, my products, technology, and customer appeal should be far superior to these benchmarking companies. If I can’t think of exactly what it is, I’m good at preparing for the business, and if I can’t think of it well, it means that I’ve inflated my financial numbers by setting up a false business model.
- In fact, these are things that I have done or am trying to do if I had invested in stocks or taken basic corporate finance classes in college.
- The business model should be clearly reflected in the future FCF of the business I think. This is because the term business model itself is based on modeling, and the meaning of modeling in a company means that numbers will eventually be confirmed financially.
- When I go around for investment, if I keep getting questions about my business model or discriminatory competitiveness, I can clearly see what the problem is when I financially project the model and competitiveness I claim and compare it with a company that is good at it.
- It’s difficult when you do it for the first time, but it’s easy to get help if you have someone working in the finance field, so I recommend checking it periodically.
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