SNS topography changes!: Instagram occupied by people in their 30s, 𝕏 and blogs enthusiastic by MZ

✅ SNS topography changes!
: Instagram occupied by people in their 30s, 𝕏 and blogs enthusiastic by MZ

SNS usage patterns are changing rapidly, and the once “hip” space often becomes a playground for the elderly
Intensive Share Competition Among Global Big Tech Companies (Meta, TikTok, 𝕏, etc.)
Naver, a local company, also responds by diversifying services and targeting new demand groups
SNS has emerged as an important medium that affects news and industry beyond communication and entertainment

It is the largest SNS in Korea and has about 22.15 million users (4-5 out of 10 Koreans have accounts)
Growth Stalled After Record High At 22.2 Million In August-September 2023
Less than half of teenagers (19.6%) and 20s (29.8%) users
The proportion of users in their 30s (22.8%) and 40s (18.4%) is on the rise
Users in their 50s and older also accounted for a significant proportion of 9.4%
Average usage per person is 879 minutes, an increase of 10% year-on-year (impact of short-form content)
Difficult to grow due to excessive advertising and addiction controversy worldwide

SNS used by the youngest people in Korea has about 6.37 million users
Teenagers (43.7%) and 20-somethings (36.4%) accounted for 80.1% of the total
The number of users in their 30s is 9.1%, which is in the single digit range
Higher growth rate of 47.5% compared to 3 years ago
Re-examined as the fastest platform to spread real-time trends
University Tomorrow’s survey identifies it as a “top-tier trend where the seeds of trends are created” platform

10th place in the SNS MAU ranking in June based on mobile index (2.94 million users)
Users in their 20s (33.9%) and teens (19.0%) accounted for the majority (52.9%)
Estimated actual number of users will be higher including PC-based users
72.5% of female users are overwhelmingly high
Top trending platform with 𝕏 in ‘College Tomorrow’ survey

Preferred platforms are clearly differentiated by age group
Teenagers and 20s prefer 𝕏 and Naver blogs as trend platforms
Instagram is transforming into a “playground for adults” as the proportion of users in their 30s and older increases
The popularity of short-form content intensifies competition among platforms
SNS has become a key medium for creating and disseminating trends beyond simple communication tools

🗣️’s trend-setter is 𝕏!

Source: Money Today (url.kr/v8q4nk)

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