[Lee Kang-in’s apology] [If Hiddink and Park Hang-seo see it?]

The reason why Son Heung-min suffered a finger injury came from the British public newspaper The Sun.

As a result, the conflict between Son Heung-min and Lee Kang-in was intensively highlighted, and the criticism of Klinsmann and the Korea Football Association was not well mentioned.

It is a conspiracy theory at present to think that the KFA and Klinsmann intentionally planned the event. As commentator Park Moon-sung said at YTN, however, it is clear that the KFA’s response after the Sun’s report is unconventional.

These cases do not make sense in common sense in terms of reputation management that professionally responds to reputation crises.

This is because it is common sense of reputation management to buy time for reporters to investigate foreign media reports that are at risk to players’ reputation.

And while responding honestly, media experts and legal experts respond according to strategies to protect all players, including Son Heung-min and Lee Kang-in.

However, the association immediately acknowledged the fact, and the report came out, and the follow-up circumstances continued periodically. This is enough to raise suspicions that the association might have used The Sun’s report to avoid its responsibility.

What is the current situation? Although Lee Kang-in did something wrong, it seems that he is being buried to the point of anger that he is permanently deprived of the national soccer team. Lee Kang-in is still a young player.

In a previous column, he argued that “Son Heung-min’s conflict between Lee Kang-in and Lee Kang-in is not a problem,” because he had a view that there was a problem with the response of coach Klinsmann and the Korea Football Association.

Of course, these players are not without regret, and especially in the case of Lee Kang-in, there is no denying that he made a mistake because circumstances that damaged teamwork are evident. However, it is excessive.

Most regrettable of all, the old practice of trying to return the Korean national team to the old days when the authoritarian order dominated before Guus Hiddink began.

As Kim Nam-il was summoned, he said, “I will hit you fast,” and as the mayor of Hong Joon Pyo appeared, “No matter how well you kick the ball, take out the kids who are not cheap.”

Very undesirable.

In my opinion, I introduced an anecdote between Guus Hiddink and Shohei Ohtani, who thought that such a cheap problem should not be the essence of this situation, and that the authoritarian team atmosphere was even more undesirable.

Authoritarianism must be liquidated. However, voluntary authority is necessary. Authoritarianism and authority must be distinguished. Authority comes from individual honor and pride. Honor and pride to represent Korea keep authority.

You don’t have to be cheap. Coach Guus Hiddink told his juniors not to use honorifics to seniors during training or games. If authoritarianism rules, they are not flexible and their creativity decreases. Soccer is a creative game.

Each person’s individuality should be exercised, they should be able to freely express their thoughts and philosophies, and everyone should be respected.

However, since it is the one team, it is necessary to keep the order of the one team, and if the coach, coach, and captain representing the players agreed on the order, now they must strictly follow the order and give up their thoughts.

Coach Guus Hiddink emphasized that it is a true discipline. It is a free, honorable, and authoritarian philosophy that rejects authoritarianism, but the authority is a living one-team philosophy.

Coach Guus Hiddink, who led the Korean team to the semifinals of the World Cup

“A Korean soccer official boasted that the Korean team was well controlled and united, but this was not the team’s discipline I thought. I think it is important to always eat in a neat and unified outfit. You have to take pride in being a national team, and the morale of the team goes up. It’s one thing to enjoy your meal freely and freely, and it’s another to just eat and go away with your clothes on.”

The legacy and legacy that Guus Hiddink left for the South Korean national team continued to coach Park Hang-seo, who served as a coach at the time.

Coach Park Hang-seo transplanted Guus Hiddink’s legacy and soccer philosophy as soon as he became the head coach of the Vietnamese national soccer team. In addition to improving physical strength and nutritional value of soccer players, he also improved the philosophy of one-team spirit and the philosophy of honor and pride in the mental sector.
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Coach Park Hang-seo of the Vietnamese national soccer team is

“First, all players should enter the restaurant at the same time and finish eating at the same time. This is not an exception for anyone, including me. Second, uniformize the team’s attire everywhere, not only when training or eating. The KFA staff is no exception here. Of course, I will wear the same uniform as you. Third, never bring your cell phone during a team meeting or not only during training sessions. I hope you keep your cell phone in the locker room in the morning and visit it after training.”

This is where you can see coach Park Hang-seo’s philosophy, which excludes Hiddink’s football philosophy, one-team philosophy, and the philosophy of honor and pride.

Vietnamese players who resembled Lee Kang-in did not follow Coach Park Hang-seo’s philosophy in the early days. Coach Park Hang-seo said, “At this time

“We came here after being called by the national anthem. In order for more than 30 players and coaches to train effectively, we should not think about anything other than soccer during training sessions. All of us need to have the same concentration to achieve training results. Listen to music after training is over. The same goes for cellphones, too. Nothing is more important than training right now. If you are honored to be a part of the national team, you should put the team ahead of individuals. We are a team. We have to help each other and work together as a team.”

In the end, the Vietnamese players followed Park Hang-seo’s philosophy. And Park Hang-seo became the father of the Vietnamese players, and the Vietnamese national soccer team, as you know, made remarkable achievements.

Unfortunately, the Korean national soccer team can infer from the circumstances revealed in the incident that all of Guus Hiddink’s legacy, such as this one-team philosophy and the philosophy of honor and pride, has disappeared.

Klinsmann reportedly recruited him with high expectations in terms of managerial management, not strategic and tactical aspects. However, given the situation so far, Klinsmann’s managerial ability has many problems.

Manager Klinsmann’s management is the management of autonomy that emphasizes each player’s specialty. Such management that emphasizes autonomy may be effective in some cases. However, it is not valid for the Korean national team. This is not to denigrate the Korean national team. The culture was just different

If so, if you know your policy is not valid, you should revise and supplement it through feedback. Coach Klinsmann did not receive any feedback and did not respond. As a result, this situation occurred.

In addition, Lee Kang-in’s apology was posted, which is very unfortunate from the standpoint of reputation management. It seems that he does not know what is wrong yet and does not seem to reflect properly.

The point of the apology posted by Lee Kang-in is, “I’m sorry that I didn’t follow the older brothers’ words well. I’ll follow the older brothers’ words ‘in the front’.” This seems to be trying to follow an authoritarian culture, and on the contrary, it seems to be mocking.

Respecting authority can also make fun of authoritarian culture. However, Lee Kang-in’s past behavior shows that he rejected authoritarianism, but failed to respect authority, and failed to find the philosophy of One Team, honor and pride.

I wish there was an apology to the effect that I had forgotten my thoughts on the original team, pride and honor for representing Korea for a while…

In terms of reputation management, it is regrettable that various elements necessary for an apology are missing. -It is more regrettable than sorry. –

His own evaluation of his actions against Son Heung-min and his teammates and apologies to not only soccer fans but also Son Heung-min and his colleagues had to be included, and future improvement measures related to them had to be included.

ps. There are many conspiracy theories, such as the loss of the opportunity to become the top scorer due to the loss of the penalty kick opportunity, and the famous club scout operation, but they are omitted because it is not worth mentioning.