Lower Interest Rates Will Offer Tesla A Huge Opportunity.
- Tesla’s balance sheet is underutilized.
▫️ Tesla’s balance sheet is very strong (you might argue it’s too strong).
▫️ The 0% Financing Promotion is a way to leverage this balance sheet. - Balance Sheet Impact
▫️ Tesla, which offers 0% financial benefits, essentially offers interest-free loans to customers.
▫️ Impact Tesla’s balance sheet by increasing receivables and reducing immediate cash flow.
▫️ With the strongest cash flow in the automotive industry, it has the ability to execute a 0% loan without sacrificing the positive aspects of cash flow. - loss of interest income
▫️ Interest income is compensated at a higher price than otherwise.
▫️ Tesla Can Keep Profit Margin Despite Offering “Free” Financial Services. - Customer acquisition costs
▫️ 0% financing can be seen as a marketing expense, helping to attract customers and get word of mouth about specific models.
▫️ This can increase short-term costs, but can lead to long-term customer relationships, expanding vehicles, achieving targets, and lowering competitors’ market share. - Risk Management
▫️ The 0% financing promotion is usually only available to customers with good credit scores (usually 725 or higher).
▫️ Financial instruments help mitigate Tesla’s default risk, but they also limit a pool of eligible customers. - Competitive Positioning
▫️ The 0% financing promotion gives Tesla a competitive edge in the market, with the potential to snatch market share from rivals that do not offer these attractive conditions (which do not have a relatively strong balance sheet) or have already exhausted this means.