Looking back on 2023, I mentioned the word

Looking back on 2023, I mentioned the word catharsis in the electric vehicle industry before the report covered it. At the time, when we talked about slowing demand for electric vehicles over battery stocks, which had been soaring every day on the air, it was a mood that was being ignored.

In most battery annual forecasts, the word catharsis appears easily. Now, it seems that the negative view of the electric vehicle and battery industry is far ahead of the positive view.

The most central logic when explaining Casc for slowing demand for electric vehicles and batteries was penetration rate. However, I explained that penetration rate is meaningless because it is a trailing and formal indicator. The reason for the slowdown in demand is excessive competition in China, and as it affects the global, it affects inventory exhaustion and changes in the strategy of each company. When it comes to stock investment, he explained that ways to strengthen competitiveness after Casc are important.

Looking back at industries that had competed with China in the past, we took a strategy to further advance technology and performance to win the price competition. The intensifying hardware competition was also covered by software competitiveness. The electric vehicle industry should focus more on technology as competition with China will not be just price competition.

At a time when the negative view of the electric vehicle and battery industry is ahead, I present a positive outlook. I think China’s strategic reading will further shorten the catharsis period in the global electric vehicle industry and bring about a faster increase in the majority area.

From now on, we will pay attention to domestic companies that will benefit from the global expansion of China’s electric vehicle industry and the rapid increase in quantity. Representatively, there will be domestic companies that supply BYD. There will be domestic HW and SW parts that will be adopted in a situation where safety regulations are strengthened around Europe as Chinese electric vehicles expand their exports. This can be a trend in a big industry, coupled with the trend of autonomous driving.