“Half of us are already Cyborg”Elon Musk, 2014

— “Half of us are already Cyborg”
Elon Musk, 2014

It does not mean that the body is a physical machine, but that it is dependent to the extent that it is impossible to live without it. Elon Musk has emphasized coexistence with machines since 10 years ago, and he feared that AI will worsen his dependence on technology.

However, it has rarely been specifically discussed what form of coexistence is, and the same is true for other technology companies.

At this point, Tesla’s attempt is of great significance.
10/10 Let’s do a marketing analysis of the robotaxi event.

1. Global attention focused on the misdeeds accompanying Trump’s support

It properly attracted attention. In particular, it is worth noting that Elon Musk emphasizes democracy. Simple technology flaunting is possible at any time with a main video. There is no need to do a detailed verification live.

— “The basis of public support is important.”
Elon Musk, 2015

Given the current level of interest, Tesla is more likely to weigh in on social impact than technology. I think you’ve prepared a message that aligns with next month’s election.

The strategy of winning as much public sympathy as possible and seeking political victory is good in the long run. The immediate rise in stock prices has nothing to do with the presidential election.

2. Showing off technology doesn’t mean much.

Even if Tesla is the powerhouse of autonomous driving, only a few members of the public recognize it.

Most people have never experienced autonomous driving itself, let alone FSD. Tesla is downgrading itself if you talk about technology like other companies in this situation.

It is also better to be more conscious of the public, not the shareholders.
I think the direction of increasing public accessibility of autonomous driving is good, not FSD.

In this way, a strategy that values the impact of the story rather than the details of the difficult technology is better.

Story is more important than technology.
Dopamine is the key point of Big Tech’s technology. New and stimulating technology will become a temporary issue, but it will quickly disappear from the public’s memory.

the most important thing
The technology can copy, but the story can’t. It’s only one.
Also, Tesla’s increased access to the public in this way itself reflects its technological confidence.

The reason why these points are not mentioned in the video is that they are primarily difficult to produce, but in the end, only the content of Tesla King Wangjjang is one way or the other. Rather, it is easier to produce it like that.

It’s not a stock channel, but I know what the investor is referring to.
I think investors who only take that approach will struggle very much because content like “So how much is Tesla’s stock price tomorrow?” will be a factor that suppresses decision-making.

Tesla is not a company that is analyzed by any quantitative measure. Investment from a humanities perspective is absolutely crucial in a rapidly changing social situation. This is because it helps you understand factors that cannot be measured by numbers, such as corporate culture, leadership, and social influence.

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