Electric vehicles (including phev) are expected to grow again this year.

1. Electric vehicles (including phev) are expected to grow again this year. The first quarter’s earnings came out, but it grew slightly compared to the same period last year and fell sharply compared to the previous quarter.

In any case, the total sales volume is expected to grow year-on-year this year. I’ll have to go and see, but this prediction is acceptable.

2. If you look at the total data for the first quarter and look at it a little bit,

2.6 million units in Q1 2023 –> Growth to 3.4 million units in Q1 2024
4.3 million units in Q4 2023 –> 3.4 million units in Q1 2024

Compared to the same period last year, it grew, but decreased quite a lot compared to the previous quarter.

3. But if you look at this in detail, there is a dark side.

First, China is the only region where electric vehicles grow. So 60% of all electric vehicle sales are made in China alone.

Sales in the U.S. market remain stagnant.

The U.S. market continues to sell 300,000 to 400,000 units per quarter.

On the other hand, the Chinese market is drawing a graph of 140 –> 190 –> 220 –> 270 –> 1.9 million units per quarter.

Sales in the United States and Europe are stagnant,
In the Chinese market, it seems to have grown tremendously and suddenly collapsed in the first quarter. (It may be due to the sluggish domestic demand in China…)

4. It certainly doesn’t hurt that electric vehicle sales increase year-on-year. But while all automakers are talking about increasing electric vehicles, production capacity is increasing much faster than sales.

That’s why all the news of the automobile company is being filled with postponements of investment reduction.

On top of that…

China is the only region that is increasing, but foreign electric vehicles in China are almost wiped out.

This means that automakers in the United States, Europe, Korea, and Japan should compete for sales with 40% of global electric vehicle sales excluding China.

5. The solution is…

US and European sales have increased dramatically,
There’s an existing big car company that’s breaking the Chinese market or…

Otherwise, legacy automakers are getting really dark.

But now in China, Tesla is also experiencing a sharp drop in sales…

6. That’s why I can’t see a solution.
   All of the existing automakers’ EV strategies will be smashed,
   Chinese companies that survived the Chinese market will eat the world.

The United States and Europe will respond by building super-strong trade barriers,
In the meantime, legacy companies will collapse.