As soon as Elon took over Twitter, he delisted it and turned it into a private company. And the first thing that

  1. As soon as Elon took over Twitter, he delisted it and turned it into a private company. And the first thing that took off was restructuring. Many Silicon Valley tech companies went through restructuring at this time due to the macroeconomic impact, but Elon’s restructuring method was different in speed and method.
  2. There are reports that differ slightly depending on how the number of employees is counted, but the number of employees seems to have decreased from 7,500 to 1,000 as of September 2023. In just one year, the number of employees has been reduced by nearly 90 percent.
  3. Many executives and employees leaving the company expressed the impossibility of maintaining Twitter service while firing at this rate. In fact, users who were opposed to mass layoffs took advantage of this opportunity to execute attacks such as manipulating recommended search terms.
  4. But over the course of the year, Twitter evolved more quickly. The performance isn’t bad either. In July, it said it hit its highest ever MAU number, and in August, it said it was close to breaking even thanks to new subscription plans and APIs. FYI, it was in deep red at the time of the acquisition.
  5. Of course, there is still homework. After the content control team was disbanded, a large number of advertisers have left and are returning, but advertising sales have only recovered to half the level before the acquisition.
  6. But finding new revenue sources has led to a surge in sales per employee, new record numbers of users, and a significant improvement in profit structure.
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