An interesting indicator can be found on the startup growth analysis platform ‘Forest of

(Popular Article Remind 2024/06/13)

An interesting indicator can be found on the startup growth analysis platform ‘Forest of Innovation’. It is an indicator called the ‘Consumer Transaction Index’. After setting the maximum value of consumer transactions within the last three years to 100, the value at each time point was converted and expressed.

1. For example, if a company’s January consumer transaction value is 200,000 won, February’s consumer transaction value is 600,000 won, and March’s consumer transaction value is 1 million won, the company’s January-March consumer transaction index is 20, 60, and 100, respectively. This indirectly shows how well the company’s products and services have been selling recently.
2. Unlike public data that will be learned afterwards, it is meaningful to be able to look at the recent business status. Based on the monthly consumer transaction index of thousands of startups compiled by Innovation Forest, we selected 20 “startups with good business recently.”
3. Lansik: The company runs Glucofit, a blood sugar diet app. The company is understood to have hit 100 in April this year. In other words, it is the largest volume of trading since its establishment in 2022.
4. Ugly Lab: It is a startup that runs ‘Collection Today’, a non-face-to-face household waste collection service. The Consumer Transactions Index, which was 0.1 in March 2022, curves upward every year and recorded the largest number of consumer transactions in April. The number of unique visitors has also been increasing since December last year.

*