About Korean frozen gimbap, which is a big hit in the U.S

As expected, he endured almost to the bottom, but one day he magically rode the virus and rose vertically. The truth is that you have to endure and survive to seize an accidental opportunity.

As I always say, ‘You have to go buy a lottery ticket to get a chance of winning’. You have to hold on to anything to expect even a 1% chance.

<‘Frozen gimbap is cheap frozen food?’…When I broke the prejudice, the road appeared

• Cho was more of a man of bad luck until he came to Hadong with 10 million won (approx. He tasted the bitter taste of failure seven times until he was revived with frozen gimbap. He started his own business by changing businesses seven times, ranging from two BBQ restaurants, porridge, baby food, bread, hotteok and cheese sticks, but failed to achieve significant success. The success that came after seven failures was probably due to the spirit of challenge, not luck.
• There was a big stereotype in the market that “no one eats frozen gimbap.” The perception that frozen gimbap is less delicious than fresh gimbap was strongly embedded in buyers that it should be cheaper.
• It has emerged from the category of cheap frozen food and redefined it as a healthy ‘well-being food’.
• He was the MD of Market Kurly. When I saw our frozen gimbap at a rest area, he thought, ‘We should try selling it first’ because it was his first time seeing it. I thought, ‘It’s my last gimbap.’ I prepared a plan with the concept of ‘low-calorie healthy gimbap’ as I’ve been preparing.
• In August last year, Korean-American Sarah An posted a video on her SNS account. The one-minute video showed her tasting frozen gimbap. It received 13.7 million views on TikTok and 8.8 million views on Instagram. Some of you may remember that. Since then, KIMBAP has been sold out in North America.