Peak K-Pop??

A Japanese friend recently bragged about it. She said she had successfully booked a ticket for IU’s concert in Tokyo. She also said that she was very happy. She said that her friend (who is older than her) even took her children with her.

(For your information, this friend is a Japanese national born and raised in Japan, married childless, in the mid 80s, a high income office worker who earns more than her husband. Small sample but for your information…)

Anyway, except that a Japanese sister likes Korean IU (so pretty and cute), it is a very Japanese review. There is a heart that visiting the concert hall based on unconditional fan sentiment is the true fan attitude, and there is a more obedient part than us in expressing that love. It is not that I know my love, but that I seem to have a purpose in giving it that love.

On top of that, it is not easy to collect the heart you gave once, and even if the object of envy is in a relationship, he is happy and cheering as if it were his job.

I have an interesting article to share. Although K-Pop is expected to peak in the entertainment industry as a whole, Goldman Sachs has expressed the opposite view, citing the potential of the Japanese market, that it could still go up further.

While Japanese dramas and pop markets have lost their old charm, it is understandable that Korea has changed/developed quite dynamically. Above all, there is an experience that it is difficult to enter the Japanese market, but once you enter it, it is easier to grow it.

Looking at my experience in the industry, I believe that Goldman’s report is better among them, although the field is very different, and I don’t think it’s a pretense because the properties of the Japanese market are similar.