1
The Mercedes-Benz electric car fire incident means that the legacy brand’s electric car capability has been revealed. Why do Mercedes, the epitome of luxury cars, have no choice but to use low-end batteries? It admitted itself that it is not competitive in the current cost structure.
2
The electric vehicle capabilities of legacy companies have already been evident several times. In particular, the announcement of income statements shows that it is not competitive in the current cost structure. Ford’s operating deficit in the electric vehicle sector is at least -79.7%. The situation is similar for GM, VW, and Toyota.
3
Until a few years ago, there was a kind of superstition that legacy companies could catch up with Tesla quickly if they decided. Now I can hear that sound completely.
So, the sound of excuses is electric car cathars. As we are drastically reducing investment by saying that it is catharsis, legacy companies now have no hope with electric vehicles + SDV forever.
4
It is certain that iPhone Moments have already come to the automobile industry, but the replacement cycle is about five times longer than that of smartphones, so the experience is only about five times slower. As muddy water subsides, it becomes increasingly obvious as time goes by.
5
Tesla will still sweep the electric vehicle market, and BYD will dominate the market below that. Hyundai/Kia is the only company that will survive.
BMW and Porsche are holding out for expensive electric cars. It seems that they are taking a certain position that they are not electric cars but luxury cars that have replaced internal combustion engines with motors. It remains to be seen how long that will last.