500,000 Tesla units sold, so why call it a crisis? 📉

Tesla sold 497,099 units in the third quarter, beating market expectations.
But the production is 447,000 units, and the delivery is 497,099 units, which means we’ve taken out 50,000 units of inventory.

Why did I do that?

Just before the U.S. federal electric vehicle tax credit ended on Sept. 30, consumers moved up their purchases to get the last benefit ($7,500 for new cars). It’s not a real increase in demand, it’s a pull on future demand.

💰 Tesla’s hidden source of revenue

A lot of people don’t know this. Tesla makes between $2.7 billion and $2.8 billion a year in regulatory credits. It’s just making electric vehicles, exceeding emissions standards, and selling them to other manufacturers.

This money is net income at no additional cost. Some analyses show Tesla would have been in the red for several quarters without this credit.

But now emissions regulations are being eased. That means demand for credits is decreasing. If this revenue is halved, the operating margin drops by 2-3 percentage points.

📊 Things that have changed since October

✅ Complete tax credit (New car $7,500 benefit disappeared)
✅ Abolish CAFE fuel economy standard fines
✅ EPA emission regulation is being reviewed
✅ Tesla lease fee increase (Model Y $479 per month → $529)

Carrots (subsidies) have disappeared, and whips (regulations) have weakened.

🔮 Wall Street outlook

BNEF: Q4 EV Sales Expected to Be -24%
Goldman Sachs: Forecasts Electric Vehicle Share by 2030 to 28% → 25%
Morgan Stanley: “2026 U.S. EV Market Is Quite a Tough Year”
UBS: Global EV Growth Adjusted to 22% → 17%

💡 This is the real question

Can electric cars be a natural choice for consumers without subsidies? The real game for Tesla and other EV companies is here to go.