One day, Warren Buffett and his longtime partner Charlie Munger were sitting in a conference room.

A young employee came in excitedly and offered analysis data on the latest technology stocks.

“This company has tremendous growth. The market is very responsive.”

Buffett shook his head after looking at the data for a long time.

“Nice, but not our style.”

The young employee asked, wondering.

“Why? It’s such an attractive opportunity.”

Then Charlie Munger said with his signature expressionless expression.

“We don’t look for anything cool. We look for something boring.”

The employee was more confused by this. Buffett added.

“Coca Cola, Gillette, Insurance Company…Even though everyone seems bored, people keep drinking Coke, shaving every day, preparing for accidents. This is investing in people’s habits.”

Buffett spent most of his days reading newspapers, looking into corporate reports, and inaction.

He knew that “inaction” could be the best strategy.

He said that.

“An outstanding investor is not a runner, but a waiter. Like a batter waiting with a bat for the perfect ball in baseball.”

This philosophy shone through during the 2008 financial crisis.

When the market crashed and everyone panicked, Buffett quietly invested in Goldman Sachs and GE.

This ‘boring choice’ that no one was interested in has returned to billions of dollars in revenue.

Boring was Buffett’s filter.
Boredom that filters out all temptations, leaving only the essence behind.

“Fun is temporary, but the principle is eternal.”

Buffett’s success was built on that ‘boring patience’.